College of Business Administration


Johmar V. Dagondon
BSBA Program Head

Bachelor of Science in Business Administration Major in Marketing Management (MM) Marketing Management graduates prepared for careers in marketing, market research, advertising, and public relations. The curriculum equips the graduate with technical skills as well as competencies. It assists a student in developing the adaptability required to compete in a constantly changing business environment.

BSBA CURRICULUM SY 2020 – 2021